AI Insights · Timothy · June 2022
Top 5 Self-Therapy and Journaling Apps on iOS in Oceania for Q2 2022
Explore the performance of the leading self-therapy and journaling apps on iOS in Oceania during Q2 2022, with insights on downloads, revenue, and active users.
In the second quarter of 2022, the self-therapy and journaling app category on the iOS platform in Oceania saw varied performance across the top 5 applications. Here, we delve into the weekly trends for downloads, revenue, and active users, based on data from Sensor Tower.
Breeze: Mental Health experienced fluctuations in weekly revenue, peaking at approximately $15.6K in early April and ending the quarter with around $13.2K. Weekly downloads showed a notable increase towards the end of May, reaching 4.1K, while weekly active users climbed from 8.9K in late March to a high of 10.3K at the end of May.
Fabulous: Daily Habit Tracker saw a consistent decline in weekly revenue, dropping from $13.8K at the end of March to $4.9K by the end of June. Weekly downloads also decreased, with the lowest point being 968 in mid-June. Despite these declines, active users remained relatively stable, starting at 21.0K and ending at 16.9K.
Paired: Couples & Relationship showed an upward trend in weekly revenue, peaking at $12.7K in the final week of June. Downloads surged significantly in late May with 6.7K, while active users increased from 11.2K in late March to over 20K by the end of the quarter.
I am - Daily Affirmations had a relatively stable performance in terms of revenue, maintaining around $5.3K towards the end of the quarter. Downloads remained steady, averaging around 2.0K per week, and active users hovered between 15K and 17K throughout the period.
Bloom: CBT Therapy & Journal faced a decline in both downloads and active users. Weekly downloads dropped from 719 at the beginning of the quarter to just 178 by the end. Revenue also saw a decrease, with the highest being $5.0K in late April and ending at $2.9K in the last week of June. Active users decreased from 834 to 295 over the same period.
For more detailed insights and data, visit Sensor Tower.